Françoise Bouyer, President and founder
François has specialized in international fashion, beauty and retail business for 30 years, half leading BeThe1 and half in management positions of brands: a former managing director of Christian Lacroix - LVMH Group and of Céline - LVMH Group. François previously served at Nina Ricci as Europe director and Japan ceo for 10 years, following brand marketing and Europe sales roles for a leading consumer goods company, and a venture in Hong Kong in a sustainable development business.
François earned degrees from Amiens business school in France, the European Commission�~@~Xs Executive Program in Tokyo, and Harvard Business School.
François is a researcher in improving well-being and efficiency at work through mindfulness of oneself and care for others, member of Governmental and Parliamentary Committees, author and coordinator of the Code of Good Human Relationships at Work sponsored by the French Government and French Employer's Associations.

Daniel Chastenet de Géry, Managing Partner EMEA & Americas
Daniel has over 30 years of international experience in the perfume & cosmetics industry as Export Director (YSL Parfums & Sanofi Beauté), Brand Director (Stendhal �~@~S Sanofi Beauté), International Director (Kenzo Parfums �~@~S LVMH & Pierre Fabre Dermo Cosmetics), VP Business Development (Selective Beauty), Affiliate General Manager (Hong Kong and Spain for YSL Parfums and, lately, Germany/Austria for Shiseido Group) and BPI Europe General Manager (Shiseido Group).
Daniel has a business schools education (ISG and Executive Master CPA-HEC) and in personal development / Coaching (Executive Master in Consulting & Coaching for Change at INSEAD and currently trained at Académie du Coaching in Paris).
Daniel is as well a board member at La Fondation Paralysie Cérébrale / Fondation Motrice and has been for the past 10 years the organizer of the « Dîner de la Parfumerie au profit de la Fondation Motrice » in order to help finance research on Cerebral Palsy.

Emily Guillaume, Talent Acquisition Director
Emilie has over 14 years of international experience (France, USA, Asia), in HR functions ranging from talent acquisition & retention, learning & development to organizational design. Over the last 7 years, she has accompanied various multinational companies in their digital transformation as well as assisted in scaling up digital start-up structures. In Hong Kong since 2015, Emilie has managed HR and talent acquisition for a social media analytics platform and a logistics / eFulfillment company servicing cross-border eCommerce operations. She is keen to bring her digital experiences, expertise and passion to BeThe1�~@~Ys clients whether they are online pure players or digitalizing their business.
Emilie graduated with a master degree in Social Sciences (Sorbonne University - France). She also holds certifications on Adwords and Video Advertising (Google), Gamification (Wharton Business School - USA) and on �~@~\Managing Work-related stressTM�~@~] (Yale University School of Medicine - USA).

Juliane Fauchille, Talent Acquisition Director
Juliane has over 14 years of experience in the perfume & cosmetics industry. She has worked in France for Leading International beauty Brands as Sales Manager (Estee Lauder, Clinique and Tom Ford Beauty) and Key Account Director (Estee Lauder). After 5 years in Singapore where she was Sales Manager in Aesthetic Beauty Clinic (Estheclinic). She has joined BeThe1 to bring her in-depth understanding of the retail cycles process, her international and professional expertise combined with her genuine interest and passion for people to assist in finding the right talents. Juliane graduated with CIDESCO International Aesthetic-Cosmetic Diploma. She is fluent in French and English.